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A Structured Literature Review on the Technology Adoption in Dairy industry | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Paper Id :
16277 Submission Date :
2022-07-05 Acceptance Date :
2022-07-15 Publication Date :
2022-07-21
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Abstract |
Technology has led to drastic improvement in the operational efficiency and productivity of dairy business in many countries. Majority of studies revealed that technology facilitates dairy farming activities but the adoption of technology is not uniform across the globe. Therefore, this paper aims to present a structured literature review in the context of technology adoption in dairy industry globally and special focus has been given to Indian dairy industry. The literature was divided into 3 kinds of studies- Descriptive, analytical and case studies. The paper further assesses the extent to which the results can be applied so as to produce a consistent knowledge stock for developing managerial implications and future research avenues. The review results identified the major technology related terms and concepts that were widely used across the literature. As per review findings, the focus of major studies is to support the very basic stage of creating awareness and emphasizing on realizing the need and relevance of technology adoption into dairy operations. It was concluded that technology intervention contribute in building up the overall dairy farm productivity, operational efficiency, support the managerial decision-making and sustainability.
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Keywords | Structured Literature Review, Technology Adoption, Dairy Industry, Dairy Farming. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Introduction |
The milk is an indispensible requirement of human life, as it cannot be perfectly substituted. Milk serves as a base raw material for other products of dairy like ice cream, yoghurt, cheese, cottage cheese, butter, buttermilk, etc. These are obtained by processing the milk at different stages and at different forms (Muehlhoff et al., 2013). Due to the ubiquity of milk and related products across the globe, the dairy industry has been an important research area for the researchers from veterinary (science), engineering and management background. The more interest inclination has been observed since the intervention of technology in the dairy processing. With the beginning of 21st century, technology adoption took the focus of the studies, as a major future prospect for dairy operations. Since then, with the help of surveys, pilot studies, case studies, many researchers tried to systematically analyse and prove technology adoption as a benchmark tactic for enhancing productivity, management and overall efficiency of the dairy farm. Later, parallel progress of technology involvement in dairy industry has been observed with the technology advancements. Several new terms and concepts in technology including some general and some customized ones for dairy technology were introduced, discussed and experimented to prove the positive results. Therefore this paper is an attempt to showcase the global development in the research area of technology adoption in dairy industry.
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Objective of study | 1. To identify various technologies used in dairy industry
2. To list technology related terms and concepts used in context of dairy industry
3. To establish the extent to which literature has been developed in the area of technology adoption in dairy industry
4. To develop future research directions in the field of technology adoption in dairy industry |
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Review of Literature |
As the largest producer and consumer of milk in the world, India consumes almost its whole milk production. Dairy sector in India has been a significant contributor to the gross domestic product (GDP) with a value of approximately 26,000 million USD (Deshmukh, 2014). The dairy market review of March 2020 (assessing 2018-19 production) reported significant growth of 1.4% producing 852 million tonnes of milk production across the globe with India achieving rank 1. In Asian context, over 90% of total output is coming from India and Pakistan that is compensating the decline in other Asian countries. India has shown a positive growth of 4.5% from 2017-18 levels. Initially in 1970, milk production in India was only limited to 20 million tonnes. In 2018-19, the country produced 187.7 with per capita availability of 394 gms/day as compared to 176.4 million tonnes in 2017-18 and 165.4 million tonnes in 2016-17. This made India continue to become the largest milk producing country followed by European Union.
The World dairy situation report 2019 by International Dairy Federation (IDF) indicated science-based expertise as an improvement area where plays an important role. Dairy products quality, healthy animals, farm productivity and sustainability are the dairy industry key drivers. There is a need of continuous improvement in order to provide nutritious, safe and sustainable dairy. More governments are also required to contribute and positively promote dairy at various International platforms like W.H.O., FAO, UN and Codex meetings.
But the rise in the milk production level is at a slower pace in comparison with the rise in the demand Nozaki (2017). The milk co-operatives society system of milk supply in India is a popular across the globe. Various studies have pointed out the need for technology adoption in dairy farming methods from procurement to end consumers covering every supply chain level. National Dairy Development Board (NDDB) promotes the farmers training related to technology adoption. Genetic technology is discussed and Internet based dairy information system (i-DIS) is promoted by NDDB for milk co-operatives in order to provide mutual benefits (NDDB Annual report, 16-17).
At global level, primarily in U.S.A., the dairy sector talks about technology involvement in the form of a concept called precision dairy farming (Schroeder, 2015). It involves a fully mechanized process of milking the animal till the task of procurement, testing, manufacturing and packaging. It has been indicated in that the future of the dairy sector lies in the hands of technology to bring out operational efficiency and value deliverance and the sector is driven effectively by the technology (Shah, 2001).
Nozaki (2017) felt that in order to meet the constant increase in the milk demand, India has to channelize its unorganized milk sector into the organized one. As per the National Dairy Plan by NDDB, India is aiming to reach 64% of its milk production through organized sector by the end of 2023. The most common issue in the dairy sector is the milk procurement due to animal productivity i.e. yield of the bovines (Milking animals). NDDB with the help of Ministry of Animal husbandry and fisheries GoI is working to improve the health related and breeding related issues of animals with the help of Radio frequency identification (RFID) tags and artificial insemination technologies respectively.
Jadawala and Patel (2018) suggested the need and pointed the importance of disruptive ICT (Information and Communication technology) based ERP (Enterprise Resource Planning) in the dairy sector especially at the cattle farming stage. Similarly, Vaughan J G Higgins (2007) analysed the dairy sector issues and suggested to implement the computer based dairy decision support system.
Various researches across the globe have emphasized upon the technology adoption in the dairy industry. There are papers and articles related to technology adoption in dairy farms and dairy industry as a whole. Some concerning with technology adoption or role of technology in dairy sector and some papers were focusing only upon the factors affecting technology adoption and management. There are several concepts, terms and factors related to the technology adoption came out till now that are discussed in the form of numerous case studies, success stories, expert reviews, exploratory and conclusive researches. In order to get till-date developments in the area of technology adoption in dairy industry, there is a need to get such concepts and factors at one place. This paper helps to get such studies that show recent developments and can suggest future scope to the researchers working in the area of technology adoption in dairy industry. |
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Methodology | The target papers for this structured review were identified through Google and Google scholar database as the key source. The resources like journal, conference papers, articles, and reports for the chosen time period of 2000 to 2019, were explored using search strings by limiting the selection criteria like publication year, dairy industry as the research area and technology adoption/intervention in the dairy industry. Some search strings used for gathering the literature for this review are- Technology adoption in dairy farming, Use of IT/ICT in dairy, Computer enabled dairy management
With this, 253 records were found and considered for pre-screening as indicated in screening algorithm (Figure 1). As such, a sample size of 41 papers was taken for the purpose of review. 34 variables/concepts/terms only related to technology in dairy industry were taken out from each paper and reflected in the table with frequency of each term/variable/concept used. After this, the findings of each paper were discussed by dividing all the record into three categories of research- Descriptive, case studies and analytical papers/articles. |
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Sampling |
Figure 1: Screening process algorithm. |
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Analysis | Table 1 show all the selected research papers, articles,
and reviews for this study in the ascending order of year published/posted and
it also show various types of methods used for data analysis including
quantitative methods, qualitative studies and mixture of both methods. Table 1 List of studies reviewed with methodologies (in
ascending order of year published)
** There are two parts in this single report by
different set of authors. Although as a record of this study the report is
treated as a single sample but in identification of concepts/terms both parts
within it are taken separately. Table 2 Technology related concepts discussed in various sources
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Result and Discussion |
The studies are divided into three broad
categories namely descriptive studies that include certain sample size based
studies, case studies with reference to a geographical zone, firm or industry
and analytical studies that essentially involve research articles, personal
reflections of various domain experts, industry reports, annual reports, workshop
reports, etc.
*Also includes exploratory studies or pilot surveys. Millar et al. (2002) conducted a survey to know the consumer attitudes towards using two different types of understudied technologies viz. automatic milking systems (AMS) and Bovine somatotrophin (bST). The interesting outcomes came out, as there were fewer responses related to general opinions about technology and its contribution/role but the answers were in the form of “ethically acceptable” and “unethical/ethically unacceptable” technologies. AMS was considered ethically acceptable over bST technology. Subburaj et al. (2015) conducted literature surveys, field study and included their own experiences in order to study about strengthening the operational efficiency of Tamil Nadu state’s dairy supply chain. On the basis of comparison with Gujarat Co-operative Milk Marketing Federation (AMUL), the paper suggested five key focus areas for improvement in Tamil Nadu Co-operative Milk Producers Federation- strengthening cooperative societies, making special dairy zones, establishing dynamic milk procurement method, increasing fodder productivity and creating of feed banks and, an integrated animal health plan by using information technology. A pilot study conducted by Bhardwaj et al. (2016) investigated the supply chain dynamics in Indian dairy industry. The major finding of the study reveals that the dairy sector needs some significant improvements in the areas of information systems, innovations, development of the infrastructure, traceability and technology-process integration in order to improve consistency and quality and safety standards to achieve the long-term co-operative goal. Discussion about Case Studies The enablers and challenges in adoption of technology differ from business to business. The impact of variables is not same in large and small-scale businesses (Akkeren and Cavaye, 2000). This paper uses three case studies to show how Australian small businesses (SME) are slow in IT adoption due to distrust, lack of awareness to business benefit and lack of understanding Internet technologies. Finally the paper sums up with a model indicating that how various variables are affecting the technology adoption by SMEs. Poranki (2016) conducted a case study of a dairy foods company for the purpose of illustrating the issues and suggestions for building efficient supply chain practices in the Indian dairy industry. The study suggested that with the adoption of IT-based technologies and EDI in supply chains could bring the efficiency. Vate-u-lan et al. (2017) reported a case study of farmers who adopted smart dairy farming in Ontario (Canada) that uses the IoT technology in its operations like digital cow tracking, sensor enabled fodder crop management, digitally signalled births, genomic testing, etc. The technology aids in data gathering, enhance quality levels production and also environment protection. Mor et al. (2018a) aimed at identifying barriers in dairy operational supply chain using ISM framework. The major barrier is at the base of the model and it was found to be out dated technology and lack of automation in the processes. Discussion about Analytical studies (including articles, personal reviews/reflections, etc.) The article by Padfield (2007) discusses the application of the Interherd herd management software in the farm and discussed that how it resulted in the impressive performance statistics. Mitchell (2008) emphasized on the data based facts of US farms that installing RFID tags, pedometers and using sensor-based technologies have enabled to keep a track on bovine health such as heart rate, stomach pH, temperature and thus, leading to better heath monitoring and ultimately achieving better farm output. Petare (2013) focused on the issues and challenges at every dairy supply chain level like- smallholder, collection level, processing, storage & logistic, co-operative level and marketing level. At the base level i.e. the smallholder level, he identified some issues that occur due to non-adoption of technology like lack of chilling capacities, health monitoring problems, low genetic potential, and payment delays. The application of modern technologies such as ICT adoption, artificial insemination, RFID tagging, ERP, online payments, procurement, marketing; record keeping, installing automated milk collection units, GIS enabled tracking in the logistics part of the supply chain could help the Indian dairy industry to redefine and reshape the value chain. Time-to-time innovation is necessary for continuous improvement (Nalla, 2014). Gillespie et al. (2014) estimated the adoption rates of nineteen dairy based technologies, management practices, and production systems (TMPPS) in U.S. TMPPS has experienced the greatest increase in adoption like automatic computerized take-offs, internet and breeding technologies. Deshmukh et al. (2015) analysed the feasibility and application of various computer based technologies in modern dairy industry starting from installation of RFID tags at farms to procurement stage, automation, milk testing, MIS, electronic payments, price determination and GPS based tracking. The article concluded that customization of IT platforms is a major opportunity for change in dairy industry in order to achieve desired goals. Precision dairy farming is the technology that measures and analyses behavioural, physiological and production indicators in animals. It involves automation in processes like feeding and milking, data updating and record keeping and health monitoring of milching units. It offers better ways of monitoring and improving the animal well-being in order to save labour dependence, cost and better life expectancy of milching units. Thus, precision technologies will be driving the dairy industry progress in the future (Schroeder, 2015). Samaranayake and Laosirihongthong (2016) state that the supply chain process quality (including inventories to customer deliveries) and delivery performance is essential for the industries like dairy due perishable aspect of commodities. Therefore innovative technologies such as efficient ERP with performance management and monitoring methods can serve the purpose of ensuring supply chain delivery performance. New disruptive ICT technologies like RFID tags, internet of things (IoT), mobile applications, payment gateways for ensuring timely and fair remuneration to farmers and using GIS for land management, weather prediction, etc. with ERP in collecting real time data in cattle farms helps in reducing cost, improving milk production, animal breeding, animal health and overall efficiency. It also has capability of performing technological inclusion of the cattle farms and it can modernize the whole Indian dairy industry by starting new growth era (Jadawala et al., 2018). Husain (2018) suggested that Indian dairy should promote strategic partnerships with giant players in order to improve technological assistance mainly IoT in its operations in order to transform itself to a better situation and lead towards innovation.
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Conclusion |
The obtained records were survey or case study based and some domain experts wrote the articles emphasizing the inhibitors of the dairy supply chain beginning from the challenges faced by dairy farms and farmers related to low yield per cattle and ineffective heath management of milching units.
For managerial implication, the researchers from various countries reveal that the technology adoption emphasizes the farm productivity, minimizes cost, enhance decision making capability, build up operational efficiency, enhance farmer’s growth, improve heath monitoring of herd with timely cure, yield per cattle, improved returns and profits. In case of the organised dairy sector of India (that is around 30%) as well some more countries, we see a multi-stage milk supply chain known as co-operative society system and therefore the technology adoption in the value chain of this co-operative system strengthens the channel members. It was also observed that studies outside India talk about further penetration and innovation in this area whereas Indian researches are still reflecting that technology is still at prior to adoption stage. Indian dairy industry is currently heading more towards dairy farms rather than individual cattle farmers and there is a quick need to realize this trend and make attempts to promote dairy farms for achieving high value deliverance. The technology intervention can help in maximizing the value deliverance.
For future research avenues, the evidence from this research shows that technology involvement has become crucial for bringing operational efficiency in dairy industry where India is lacking. Although India is largest producer and consumer of milk but it has to focus on per animal productivity and health monitoring by keeping in mind the success stories discussed in various case studies outside India where technology has brought drastic improvements. Some papers highlighted various issues and challenges of dairy industry (in context of India) at all the supply chain stages. It has also been highlighted the problems in creating the solution i.e. adopting technology. We know the challenges and gaps and we also know the solution. Therefore, further researches should focus on minimizing this gap like how challenges in technology adoption can be overcome.
It can be noted that majority of papers (Eighteen) talk about usage of technology in the dairy operations and before that some of them these emphasize on spreading awareness of technology and its acceptance of applicability in dairy industry. This category also involves the papers defining the barriers in adoption of technology and its usage. Here, Technology usage as a separate term means that the papers are generally talking about the adoption of technology irrespective of any specialised type of technology usage/involvement in the dairy industry. Secondly, seventeen papers included IT or IS application and out of these some used the term ICT adoption. In most of the studies, it is conveniently defined as Computer-based dairy operations. The ICT concept expands its operation to technology-based communication with different stages of value chain to enable networking within and among supply chain partners of dairy value chain. Thirdly, time-to-time innovation-led or transformations with the help of technology in dairy farm operations were also highlighted. Fourthly, most papers used the usage of GPS/GIS enabled monitoring of both farmland and cold –chain logistics. Fifthly, artificial insemination is also seen as an important concept in technology adoption. Lastly, the animal tagging referred to be as RFID tagging was also found as a significant concept under technology adoption. |
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Suggestions for the future Study | It can be noted that most of the literature included in this study, talks about the very basic stage of technology adoption in the dairy industry that includes awareness and realizing the application of technology into the dairy operations. There are several types of technologies being adopted in the dairy business and therefore the feasibility studies for each technology will be the base for future researches. Thus, it can be concluded that still the intervention of technology in the dairy is at its growth stage. More research initiatives validating the technology adoption in the form of success case studies, studies proving positive correlations between technology and various dimensions of operational efficiency, etc. are the future prospects of study in this area. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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