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| A Contribution of Pharmaceutical Medical Representative towards Society Health Development: A Road Map Study | |||||||
| Paper Id :
17609 Submission Date :
2023-05-17 Acceptance Date :
2023-05-22 Publication Date :
2023-05-25
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| Abstract |
Medical representative was hire by Pharmaceutical Company and they trained them for betterment of society. Molecule was first introduced before doctor and through the light about mode of action. Without MR it is not possible to penetrate drugs awareness to the doctor for society development in health sector.MR Plays vital role to create brand value for his company among industries competition. Researcher researches based on qualitative and exploratory research and try to explore their job role towards society and company.
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| Keywords | Contribution, Pharmacuetical, Medical Representative, Society, Health Development. | ||||||
| Introduction |
It was believe that first medical representative in this earth Lord Hanuman they carry the drug without knowing the mode of action but believe it was work and save the life of Laxmana in Ramayan.Because pharmaceuticals improve our quality of life, there is an increased demand for them due to the necessity to treat age-related and chronic disorders as well as changes in clinical practice. The increase in global market revenues is also attributed to the rising demand for drugs. The discharge of pharmaceuticals and their metabolites into the environment, including water, also rises as a result of their improper management, treatment, and disposal; this fact is now acknowledged on a global scale as an environmental concern and a risk to human health. As a result, this market positivism is clouded. It's interesting to note that academics have explored the most efficient ways to remove medicines from wastewater, but the types of drugs they looked at in most of these studies don't correspond to the most widely used.
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| Objective of study | 1. To analyze the contribution of Medical Representative in the society Health Development
2. To know the working style of MR to pursue drug by pharmaceutical company to the doctor.
3. To analysis the contribution of MR towards company brand building. |
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| Review of Literature | Literature
Review based on scholarly based which help author to find out the research gap
and it help to analysis different author or researcher tiles, objectives, hypothesis
as well as conclusion which helps to show right direction. Mansfield
and Jureidini, 2003
in his studies says as the doctors use promotional material produced by drug
companies, as a main source of information. Vries,
Henning, Hogerzeil & Freslw1994 in his studies research says that the pharmaceutical
industry provides them with the information they want through a number of media:
medical representatives, stands at professional meetings, advertising in
journals and papers, T.V. advertising, and direct mailing. Dr.
T. Thirumoorthyx (2001) – researcher in his paper that and Introduction to Medical
Ethics and presentation, where he proved that the pharmaceutical sector is considerably
closer to the doctor, he claimed that doctors are intimately affiliated with
medical representatives and that this is supported by his study paper. Breen
(2004),
it appears that 80% to 95% of physicians see drug representatives as a source
of information on a regular basis. A.,
Ahari, S. (2007),
pharmaceuticals purchase data on physician's prescribing habits in
order to identify those prescribers who might be open to influence representatives. |
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| Main Text |
Role
of Medical representative in contribution to towards company The creation of brand
and build up of a company image is completely depending upon Medical Representative
Attitude and behavior. Sixty second time got by MR plays a significant role to
create reputation and prescription generation power from Physician. Medical
representative work at different company at different designation but job role
is same, ultimate objective to give profitability to their company. Manage yourself,
Manage Territory, manage Company LMS is not confined to work but some
responsibility they do for society development for Health check and they are
very unite among this sales representative Community. Pharmaceutical company level of Channels of Marketing is three level and manage everything is not an easy task. MR acts as a holistic supervisor and executor for the company as well as patient for healthcare development. Question arise in our mind if MR will remove from company what challenges will company faces? Solution no sales no prescription no availabity no work of digital marketing because Doctor are the create of brand by using the tools of Prescription and leads to make big giant like sun pharma, Abbott etc. The success of a company depends on Medical representative attitude and believes system. In Pharmaceutical it will work in three concepts – sales comes out with prescription, sales comes out with relation building and sales comes with company strategy. MR contribution towards company is lit and it creates as a brand value. Research
Methodology The researcher research
based on qualitative researcher as well as explanatory and exploratory research.
Questionnaire was used to collect data from respondent. The searcher took 100
random samples from existing population. The researchers try to find out contribution
of Medical representative towards society at Health Development. The study was
done through survey as well as interview method. Data were collected from
directly face to face interaction. Following are the outcomes of Hypothesis
are- Null
Hypothesis (H0)- There is no
significance difference between contribution of MR and Pharmaceutical Society
development. Alternative
Hypothesis (H1)- There is a
significance difference between contribution of MR and Pharmaceutical Society
development. Null
Hypothesis H0-There is no significance difference between working
style and pursuing method of drug by pharmaceutical company. Alternative
Hypothesis (H1)-There is no significance difference between working style
and pursuing method of drug by pharmaceutical company. |
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| Findings | 1. Out of 100 respondent 90% respondent agree that Medical representative contribute directly or indirectly to the society and rest 10% respondent are says Pharmaceutical Company Contributes to the society. 2. Out of 100 respondent 45% respondent believes free campus successful contribute by medical representative endorsed by company and rest believe only 55% respondent believe it is a task of duty for MR for company not for society. 3. Out of 100 respondent believe only 80% respondent agree that medical representative have huge role for nation as well as society which has proven during COVID19. 4. 90% respondent believes that availability of drug in the retail chemist due to hard work of medical representative and rest 10% believe availability of product due to prescription demand. 5. 100% respondent believes that new drug introduced before doctor by medical representative for Healthcare Development. 6. 100% respondent believes that medical representative play a vital role for given knowledge to the Rural Medical Practioners for healthcare development. | ||||||
| Conclusion |
The researcher concludes that the role of medical representative have lot of of contribution towards society either directly or indirectly. MR is the first person who delivery their knowledge about molecules and moreover always think for patient care about availability of Product. Researcher justifies his objective through hypothesis.Indirectly theycontribute IndiainGDPas1.78%andhelp patientthroughfreeawarness program. |
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| References | 1. Marco CA, Moskop JC, Solomon RC, Geiderman JM, Larkin GL: Gifts to physicians from the pharmaceutical industry: an ethical analysis. Ann Emerg Med 2006, 48(5):513-521.
2. Silveira C. T. A study to determine the factors affecting the prescription preference of doctors in Goa, International Journal of Research in Commerce, It & Management, Volume No. 5 (2015), Issue No. (January) ISSN 2231-5756.
3. Chatterjee C, Srinivasan V. Ethical issues in health care sector in India. IIMB Manage Rev 2013; 25:49-62.
4. Ansel's Pharmaceutical Dosage Forms and Drug Delivery Systems, 12th ed. ...
5. Color Atlas of Pharmacology: Pocket Atlas of Pharmacology, 4th ed.
6. Encyclopedia of Molecular Pharmacology.
7. Goodman & Gilman's the Pharmacological Basis of Therapeutics, 14th Ed. ...
8. Kirk-Othmer Encyclopedia of Chemical Technology. |
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