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| Digital Entrepreneurship Through YouTube: Act As A Tool for Employment Opportunities and Poverty Eradication in India | |||||||
| Paper Id :
17760 Submission Date :
2023-06-06 Acceptance Date :
2023-06-21 Publication Date :
2023-06-25
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| Abstract |
Digital business refers to creating and promoting business with the help of some electronic platform or through internet. Some of the examples of digital business are e-commerce, online coaching and tutorials, blogs, YouTube channel creator etc. The main advantage of digital business models is that you don’t have to invest huge amount of fund in the business infrastructure as compare to traditional offline business models.
Digital entrepreneurship refers to creation of new business opportunities and reformation or changes of exiting business with the help of new digital technology.
Digital business now a day’s plays an important and critical tool for economic development of the country like India.
This study is basically focus on how YouTube helps the innovative persons to be a good digital entrepreneur and make them self-reliance with creating with new employment opportunities and also helps the society by eradicating poverty and achieves the goal of economic development of the county.
There are different methods to creating revenue on YouTube like YouTube affiliate programme, affiliate marketing, product promotion and website traffic generations. To create good and authentic content videos for YouTube a person can earn more income and create employment opportunities and helps the nation in achieving economic objectives.
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| Keywords | Digital Business, Digital Entrepreneurship, YouTube Entrepreneur, Affiliate Marketing, Economic Development, Information and Technology Platform. | ||||||
| Introduction |
Entrepreneurship is an important pillar for economic development through creating more and new employment opportunities and introducing some new sources of for income generations.
To be a good entrepreneur one has to understand all the terms that are related to that particular business. To be competing with competitor and exist in the market one has to know the taste and preference, requirements of the customer at large.
On or after COVID-19 pandemic many businesses were shut down and many of them lose their revenue this results into many employees lost their jobs and there were less chance for creations of new employment opportunities which creates a huge problem of unemployment and poverty in India because digital business were not in a good rank in India as compare to other developing or developed country.
In that mean time digital business plays an important role for economic development but people don’t have adequate knowledge to form digital business basically in India. In that difficult time YouTube act as an important pillar for economic development in India through creation of new business opportunities and eradication of poverty in some extent. In that pandemic time maximum people in the society use YouTube as their helping hand in every steps of their life. YouTube now days regarded as second largest search engine in the world after Google in which people refers it to solve their problems and fulfill their requirements with free of cost or with some nominal amounts.
YouTube is a bigger platform now a days in which you have to upload your video in which you have potential or healthy knowledge. The users when face some problems or required adequate knowledge relating to your topic, the search you on YouTube and see your video to solve their problems or increase their knowledge. In this process the You Tuber earns income out of these and creates employment opportunities and eradicating poverty in the society.
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| Objective of study | The elementary framework of this study is comparative analysis of Sensex and steel sector in India. Therefore the study is commenced through the following objectives:
1. To identify the career opportunities available in YouTube.
2. To discover new sources of income generation available in YouTube.
3. To understand how YouTube helps in eradicative poverty. |
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| Review of Literature | To learn what
has been discovered so far, it is necessary to do a literature study of
the relevant publications. The study goal and technique were
developed in part from a review of the literature on related topics written by
other researchers. The current research makes an effort to summarize what is
known about the relationship between consumers' holistic worldviews and their
interest in protecting the natural world. In order to acquire the comprehensive
understanding that serves as the firm foundation for exploring the research
topic, the relevant literature is studied within the following headings: - Kohli, R., Melville, N. (2019), suggest that literature review methodologies to examine
7 dimensions of an adapted theoretical framework: initiation; development;
implementation; exploitation; the role of the external competitive environment;
role of internal organizational environment; and product, service, and process
outcomes. From a macro perspective, we find vastly uneven coverage of research
streams, diversity and diffusiveness of research, and knowledge and learning as
an underlying conceptual pillar. Ahmad, M., Murray, J (2019), Digitalisation of organisations is rampant in current times. For both government (Digital India Initiative) and commercial organisations, connectedness to digital platforms is required and investment in digital platforms is a competitive priority. This investment also has strategic implications as it has the capability to reduce certain costs and enhance the effectiveness of an organisation's systems. Going digital involves many indirect benefits and also direct costs. Thus, it becomes imperative to understand the cost and benefit structure of digital platforms in organisations and the effectiveness of such platforms. The basic premise of this study is to understand the effect of digitalisation on the business and efficiency in an organisation which has chosen investments in digital assets and information technology. This research paper tries to answer a very basic question on the effect and effectiveness of digitalisation on companies and analyses the effect. Research Gap The existing literature has found out the various aspects of how to define digitalization and the transformation in processes which would bring with it. However, there remains a paucity of a more quantitative view of the impact as well as the bearing it would have on nature of job creation. Few have spoken about how in order to recap the benefits digitalization and to ensure more benefit than losses, it needs to evolve in conjunction with appropriate business efforts and conducive government policy with examine the impact of digitalization on digital payment. |
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| Analysis | YouTube Basically, You
Tube is a video sharing platform or website in which the register users can
upload videos and share videos with anyone who has access to website. The
people of the society search these videos and watch them to solve their
problems. In this process register user earn income through different modes of
methods like website traffic generation, product promotion, affiliate
marketing, YouTube affiliate programme and many more. Initially
people used YouTube primarily to share educational and technical content
videos. But now a day’s people share comedy, music, short video, short film
relating to some important issues arises in the society. History of YouTube YouTube is a
video sharing website ranked as second highest visited site after Google
website. It is an American based video sharing platform having it headquarter
at Sun Bruno of California, United States of America. It was formed by Steve
Chen, Chad Hurley, and Jawed Karim. All three are ex-employees of an e-commerce
business of America. Later on it was bought by Google for US$1.65 Billion. In
May 2007 YouTube started its partner program. Through partner program You
Tubers can make money from sharing their videos content. Now YouTube functioned
under Google as its subsidiary concern. Neal Mohan, the Chief Product Officer
of YouTube takes over the charge of CEO of YouTube after the step down of the
former CEO of YouTube Susan Wojcicki.
The main reason
behind it was; there was no age limit bar for this platform. It has two
aspects, one is for children and another is for Adult. Figure-1. Social media statistics for India in 2022 Table-1. Social media
statistics for India in 2022 [Sources: Economic
Survey 2021-22] There were 329.7 million Facebook users
India in January 2022. The number of social media users in India at the
start of 2022 was equivalent to 23.5 percentage of the total population.
The recent resources indicate that YouTube had 467.0
million users in India in early 2022. This figure means that YouTube’s
2022 ad reach was equivalent to 33.4 percentage of India’s total
population at the start of the year. There
are 230.3 million Instagram users in India in 2022. That equal to 16.4
percentage of total population. The data published in Meta’s advertising
resources indicate that ads on Facebook Messenger reached 122.5
million users in India in early 2022. The company’s revised audience
numbers suggest that Facebook Messenger’s ad reach in India was equivalent
to 8.7 percentage of the total population at the start of the
year. Figures published in
LinkedIn’s advertising resources indicate
that LinkedIn had 83.00 million “members” in India in early
2022 i.e. equivalent to 5.9 percentages of the total population.
The total Snap chat users in India in 2022 126.0 million users in
India in early 2022 which equal to 9.0 percentage of total population. Numbers published in Twitter’s
advertising resources indicate that Twitter had 23.60
million users in India in early 2022 i.e. equivalent
to 1.7 percentage of the total population at the time. From the
figure-1, It was found that YouTube users are more comparison to all. The main
reason behind it was; there was no age limit bar for this platform. It has two
aspects, one is for children and another is for YouTube user statistics 1. YouTube has
now a day 1.7 billion unique monthly visitors 2. 54% of users
are male on YouTube 3. 62% Peoples
of U.S access YouTube daily 4. Peoples of
outside country spend an average of 19 minutes a day on YouTube 5. 99% users of
YouTube also involes on other social media platforms 6. YouTube now
a day is the world’s second-most visited website 7. 183 hours of
video content with average video lenth of 4.4 minutes are uploaded on YouTube
in each minute 8. 62% of
internet users have used YouTube 9. 40.9% of
YouTube users are accessing the site via mobile 10. Music is
incredibly popular on YouTube 11. Gaming
content thrives on YouTube 12. Sports
viewership on YouTube is expected to reach 90 million by 2025 13. 80% of U.S.
parents of children 11 and under say their kids watch YouTube 14. YouTube
Shorts receive 15 billion daily views 15. One-third
of internet users has watched a tutorial or how-to video this week 16. Males aged
25-34 are YouTube’s biggest advertising audience 17. India is
YouTube’s largest advertising audience 18. YouTube’s
global ad revenues were $28 billion USD in 2021 YouTube user’s age group YouTube has
368.7 million users aged under 18 to 24 (14.9% of YouTube’s total ad audience) YouTube has
507.1 million users aged under 25 to 34 (20.5% of YouTube’s total ad audience) YouTube has
408.5 million users aged under 35 to 44 (16.5% of YouTube’s total ad audience) YouTube has
293.2 million users aged under 45 to 54 (11.8% of YouTube’s total ad audience) YouTube has
214.4 million users aged under 55 to 64 (8.7% of YouTube’s total ad audience) YouTube
has 232.0 million users aged fewer than 65 and above (9.4% of YouTube’s total
ad audience) You Tube users in India As per the
statistics report on 2023, India has highest number of YouTube users having 467
million users. Now India ranked as first the world in the form of active users
and in United States ranked at second with 246 million users. Brazil has the
third highest rank in the world having 142 million active users. Through
YouTube More than a billion hours of content is consumed every single day.
The active users of YouTube counted as 2 billion plus in day which placed
as the second on the list of most-used social media platforms. Only Face book
has more active users than YouTube in India, estimated at 225 million. Various employment opportunities on YouTube You Tuber may
upload various content videos relating to different field of their potential
area like technical, educational, comedy, songs, entertainment, short video,
short film and many more. Users all over the world referred and utilized these
content videos to solve their problem or increasing their knowledge. You Tube
shows various advertisements with this video contents uploaded by the You
Tubers and get money from the advertiser for advertising their products. These
are the five type of advertisement format on YouTube 1. Display adds 2. Overlay adds 3. Skippable
adds 4. Non
skippable adds 5. Sponsored
adds Various methods for generating revenue from YouTube Website Main motives of
people to become a YouTube entrepreneur are to generate revenue and make profit
out of the YouTube platform and living their livelihood. There are different
methods of generating revenue from YouTube website such as 1. You Tube
partner programme 2. Affiliate
marketing 3. Product
promotion 4. Website
traffic Income of the
top You Tuber in the world:- According to
Forbs Magazine, the Highest-Paid YouTube Stars Annual Income in the World as
Jan 14, 2023, FORBES Report 1. Jeffree
Star-$ 200 Million 2. Anastasia
Radzinskays-$ 106 Million 3. Jimmy
Donaldson- $ 100 Million 4. Ryan Kaji- $
100 Million 5. Vladislav
and Nikita Vashketov- $ 88 Million 6. Lagan Paul-
$ 45 Million 7. Felix Kjellberg-
$ 40 Million 8. Richard
Tyler Blevings- $ 40 Million 9. Mark Edward
Fischbech- $ 35 Million 10. Daniel
Middleton- $ 35 Million Income of Top You Tuber in India 1. Carry Minati: Rs. 46.5 lakhs per 1 lakh views 2. Amit Bhadana: Rs. 10.5 lakhs per 1 lakh views 3. BB ki Vines: Rs. 9.8 lakhs per 1 lakh views 4. Ashish Chanchlani Vines: Rs. 9.4 lakhs per 1 lakh
views 5. Gaurav Chaudhary (Technical Guruji): Rs. 8.9 lakhs per
1 lakh views 6. Sandeep Maheshwari: Rs. 6.5 lakhs per 1lakh views 7. Harsh Beniwal: Rs. 5.8 lakhs per 1 lakh views 8. Nisha Madhulika: Rs. 4.9 lakhs per 1 lakh views 9. Siddharth Nigam: Rs. 4.6 lakhs per 1 lakh views 10. Amit Agarwal (Labnol): Rs. 4.5 lakhs per 1 lakh views This information of income shows the huge entrepreneurial
opportunity present at YouTube. You Tube act as a tool for poverty eradication After COVID-19 many people’s lost their job, business and
profession, many of them lose their earnings to some extent due to market
fluctuations. Many people don’t have sufficient money for their higher study
and career building for their future. In that hard and difficult time YouTube
provides various opportunities to different people in the society.
YouTube provides a big platform for the talented and innovating people to share
their talent through YouTube video content sharing and earn income from these
processes and living their livelihood or increasing their earning from such
platform as extra sources of
income. For creating and uploading video on YouTube people does
not required huge amount at the beginning stage on business infrastructure. It
requires small amount of money by investing only in a smart phone and start
earning out of that. Some you tuber in India who started small and skyrocketed
to the success. Some of the poor people who become very popular on YouTube are 1. Ishak Munda a tribal labour from Sambalpur district of
Odisha has started his successful career in YouTube and become lakhpati after
he lost his job in lockdown. 2. Rani Singh a class-x student of Jajpur district
of Odisha started YouTube in a very top time in her life and got into the
limelight as famous on YouTube. Some relevant questions that may arise 1. How can I make money on YouTube? i. YouTube's advertising revenue your material being
viewed by YouTube Premium users; fans paying to have their messages highlighted
in chat streams. ii. Selling goods or products. iii. Paid subscriptions on websites like Patron. iv. Content licensing for your content. v. As an affiliate or influencer, working with brands 2. How many YouTube views are required to generate income? By joining the YouTube Partner Program, you can start
earning money on YouTube if you have the following: i. a minimum of 1000 subscribers and ii. 4,000 viewing hours in the last 12 months. Therefore, the number of views on your channel is not
what matters; what matters is how long viewers have watched each of your
videos. 3. How is your payment sent to YouTube? You must first register for an AdSense account in order
to get payment from YouTube. After you've entered the necessary information,
you'll need to select a payment method inside this account. You will then get
paid within 21 days when your total income reaches a predetermined level (currently
USD 100, or roughly INR 8,200). 4. Do you need 1,000 YouTube followers to be paid? Yes. To be qualified for the YouTube Partner Program,
which is required to be paid by YouTube, you must have a minimum of 1000
subscribers and at least 4000 view hours over the course of the previous 12
months. Without enrolling in the YouTube Partner Program, there are other ways
to monetize your YouTube channel. These consist of: i. Applying for the YouTube Shorts Fund. ii. Selling products or merchandise. iii. Crowd funding your next project. iv. Direct fan payments through Patron. v. Licensing your content. vi. Working with brands as an influencer. vii. Affiliate marketing |
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| Conclusion |
YouTube now a days is a most popular medium of entertainment and also a second search engine after Google with two billion plus search are made in a day. It has a large user base of people looking for entertainment and search related matter of video contents. So to be very frank a person having entrepreneurial capabilities with creating new and innovating video contents for the peoples of the society has the sure possibility to earn money or increase their earning.
So now days YouTube act as a tool for creating new and more employment opportunities in India and eradicating poverty of the society. This helps in achieving the economic growth of the India by increasing the GDP of the country. So to be a good YouTube entrepreneur you have to create relevant and innovative video contents which create huge user base in terms of view ship and earn more and more income out of that. |
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4. Kohli, R., Melville, N. (2019), Digital innovation: a review and synthesis. Inform. Syst. J. 29(1), 200–223 (2019)
5. Ahmad, M., Murray, J. (2019): Understanding the connect between digitalisation, sustainability and performance of an organisation. IJBEX 17(1), 83–96.
6. Maiti, M. and Kayal, P. (2017), “Digitization: Its Impact On Economic Development & Trade ‘With Special Reference to Services and MSME Sector of India’,” Asian Economic and Financial Review, vol. 7(6): pp. 541-549.
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Link:
1. http://www.internetlivestats.com/internetusers/
2. https://en.wikipedia.org/wiki/YouTube
3. http://www.forbes.com/sites/maddieberg/2015/10/14/the-worlds-highest-paid-youtube-stars2023
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6. https://wbdstbt.in/richest-youtubers-in-india/
7. https://ijcrt.org/papers/IJCRT2212254
8. https://www.ecwid.com/insights/youtube-users |
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