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Emerging India is at the cross road of globalization & old cultural heritage in all walks of life, particularly in the fashion technology. In the past two decades, the emerging global trends, the adaptability of new clothing styles, and the easy availability of branded fashion products have contributed immensely to the development of the Indian Fashion Industry. Breaking old taboos and embracing R & D approach towards fashion technology have given a remarkable lift to the Indian Fashion market. Globalization has increased cut through competition in the Indian market between the foreign companies and domestic companies. In today’s world people take fashion very seriously sensibly. It’s an aesthetic expression which has covered every aspect of human culture. Globalization keeps the people informed and updated on each and every new trend in the fashion industry through old and new media like air radio, television, newspaper, Internet and mobile phones etc. The modern communication system like Internet platform has enabled the development and expansion of new technological innovations in the industry which has increased the effectiveness of production in all the nations. With the rapid rate of globalization, tremendous artistic and scientific knowledge with R & D approach has emerged that have collectively evolved into standard curriculum for the university students. Fiber treatment & blending customized designing smart textiles, ecotextile designing are few scientific approach in the field of fashion design targeted towards comfortable human life styles. The present article deals with the different aspects of current developments over the last few decades in emerging vis-à-vis developing India under the impact of globalization.

The present article deals with the different aspects of current developments over the last few decades in emerging vis-à-vis developing India under the impact of globalization.

When we talk about fashion it is always about aesthetics expression which appears in clothing, accessories, make up and lifestyles. Fashion is something that has pervaded in the air of society to for modernization. Cultural assimilation is an important impact of globalization information industry in abroad concept we can discuss it as International transactions. According to Freedman (1999, p156) and Woods (2000, p78) has different economical cultural political and environmental dimensions it is a global diffusion of information and intended trends towards a Universal World Culture.

Globalization has increased competition in the Indian market. To stand out in this competition Indian designers have played very important role. Immense creativity of our fashion stalwarts like Ritu Beri, Ritu Kumar, Anita Dongre & Manish Malhotra are those who influenced fashion market trend by their style statements. The folk prints from India have rampaged across the global market with acceptance and appearance.

Today Indian fashion designs have made international market.

1.     Ritu Kumar has designed fort Meryl Streep, Leonardo DiCaprio, Danielle Steel etc.

2.     Manish Malhotra has designed for Michael Jackson, Jean Claude Van Damme, Reese Witherspoon, Kylie Minogue.

3.     Tarun Tahiliani has designed for Fern Malis, Naomi Campbell, Elizabeth Hurley. Oprah Winfrey.

4.     Anamika Khanna has an international label called Ana Mike Botho in the U.K.

Foreigners are interested in Indian traditional and culture. A culture is a commixture of fashion, trends, behaviors, conduct and practices that people tend to follow and represent. Indian culture is one of the oldest established cultures which possess a great heritage & values and traditions. It’s a versatile and it has always given a new vision and dimensions to the world to look towards India.

Globalization of Indian Fashion Trends:

The emerging global trends, the adaptability of new clothing styles and the easy availability of branded fashion products have contributed immensely to the development of Indian fashion industry.

Gianfcanco Olivotto (Italy) has viewed India as a fashion destination mainly for its traditional garments. India is promoting traditional garments and also developing functional wear, manufacturing green textile and reducing uses of toxic chemicals for garment making. Designers are adopting the eco friendly way for the global market and trying to create a market for “fashion with a cause”. Emerging Indian fashion trends are returning towards nature. Organic cottons are popular these days. Moving to another level of technology and fashion designing are using natural resources. Adaptation of handicrafts for everyday needs and making products more better are provide to large market to our textile & fashion industry. Internet plays an important role to showcase the art work to the world. Indian textile industry is trending towards handloom sectors, khadi, cotton & silk are the most demanding fabrics these days.

According to my market research work and study of fashion trends, Indian women kept a lot of their traditional sensibilities alive with beautiful mix of both Indian and western sensibilities across the spectrum.

 Textile Industry & Tech Machinery

 

Technical Textile Machinery

Textile Industry of India

Textile and apparel industry of emerging India is standardizing fashion across the globe. India is the second largest textile manufacturer after China. China and India are driving forces behind the globalization world of fashion. Globalization means sourcing capital from where it is cheapest, manufacturing where it is cost effective and selling where it is most profitable. The mass consumerism of India is expending their focuses on small batch consumption. They are providing high quality textiles and clothing and also looking for right producers and costumers beyond borders. Globalization has also given voice to customers from various cultures. The idea of globalization is to get multicultured and grasping the diversity of human culture.

In the world of globalization Indian textile industry is stepping ahead with handlooms that are khadi, silk & cotton is the most aspiring fabrics. The Indian textile industry is one of the leading textile industries in the world. Cotton, silk & synthetics are the three main segments of this industry. The country has the wide range of cotton fiber and has rapidly developing synthetic fiber industry. Over the years India has achieved significant quantitative increases in cotton production.

Textile & Fashion Statistics

Current size of the Indian textile and fashion industry is worth INR 1,000 crore, while the market size is approximated to be INR 20,000 crore.

However India textile & fashion accounts for a Meager 0.2% in the world markets, but this is expected as Indian textile has just rolled over from infancy to the growth stage. The signs are everywhere- Growing number of designers, boutiques and outlets, design schools and customers are increasing day by day.

Indian fashion and textile industries are rapidly growing ref. Me.Kinsey.com. The country is being propelled by strong macroeconomic tail winds & its GDP is predicted to grow 8% a year between 2018 to 2022. India’s middle class is forecast to expand by 1.4% a year over the same period outpacing China, Mexico and Brazil. As a result India is set to evolve from an increasingly important sourcing hub into one of the most attractive consumer markets outside the western world.

Of many emerging markets India’s GDP is expected to grow at the highest rate. According to data from Mc.Keinsey’s fashion scopes real GDP compound annual growth rate 2018-2022 forecast is 8%.

Government Initiatives and Support

Government of India has initiated many schemes for textile industry such as the technical upgradation fund scheme; which provides low interest loans for technology upgradation. One more scheme for industries is excise duty scheme. Government has also imposed FDI policy. Foreign Direct Investment policy has been set up by Ministry of Textiles. It has objectives such as providing assistance and advisory support, assisting foreign companion in funding out joint. Venture partners, maintenance and monitoring of data. India’s share in global exports is about 4%. Future outlook with “Make in India Plan” is now ready to do move manufacturing and establishing strong textile industry. It would raise manufacturing GDP share from 16% to 25% by 2005. India is participating its best of emerge as industry leader to bring more foreign investment to get more, insight on the textile market intelligence tool designed to empower the textile and apparel industry with high quality information.

Indian Cultural Industries: It’s trading Impact on Fashion Technology

Emerging Indian fashion technology has lifted the face of cultural textile. India has dynamic culture of cloth production from the 3^rd to the 21^st century. The fabric of India displays more than 200 objects. Impact of different culture on fabrics like Hinduism, Jainism, Christianity and Islam shows the Indian history. Indian fashion industry is mainly based on art and culture. There is continuous competition between major fashion cities for their contribution of art and culture to fashion industry. This strategy is known as “cultural industries”.

The western culture is cultivating a grand affection with the distinctive fashion style in India. Latest emerging trends are changing the face of Indian fashion. Natural dyes, kalamkari hand printing technique got good adaptation in market. Many craft person received traditional art of Indian textiles. Artist Ajit Kumar Das introduced traditional technique of dying in Bengal known as “Prosthon Poksi”, Swasti Kalsi made siyahi with running stitch that is used for ritualistic function. The government body “All India Handloom Board and National Institute of Design” has played key role in the modernizing textile surfaces. Production of handmade textiles and its cultural impact started to make an identity on the world platform. Cinema world has also made popularization of traditional techniques. High demand of Indian ethenic wear has promoted cultural industries in India.

Tech Friendly Friend

In Indian scenario, technical textile is one of the fastest segments of the textile industry. Technical textiles refer to textile materials primarily used for their technical performance and functional properties.

Technical textiles products have been classified into 12 categories.

1.    Agrotech (Agro-textile)

2.    Buildtech (Construction textiles)

3.    Clothtech (Clothing textiles)

4.    Geotech (Geo-textiles)

5.    Hometech (Domestic textiles)

6.    Indutech (Industrial textiles)

7.    Mobitech (Transport use textiles)

8.    Oekotech (Ecological protection textiles)

9.    Packtech (Packaging textiles)

10.  Protech (Protective textiles)

11.  Sportech (Sports textiles)

12.  Meditech (Medical textiles)

Technical textile is a large growing sector Global Technical Textile Market is expected to rise to $220 billion by 2025. Mobiltech, Indutech and Sportstech are the largest segments of the global industries in which India accounts for approximately 10% of the production. But tech textiles are expected to emerge as a growing production on the basis of consumption.

India has emerged as a key market for tech textile products. The Indian tech textile industry is expected to grow at a CAGR of 16% to reach $50 billion by 2025.

Mobiltech, Indutech and Sportstech are the largest segments of the global industries in which India accounts for approximately 10% of the production. But tech textiles are expected to emerge as a growing production on the basis of composition.

India has emerged as a key market for tech textiles products. The Indian tech textile industry is expected to grow at a CAGR of 16% to reach $50 billion by 2025.

Factors of growth of tech textiles in India depend up on many things. Changing life styles and awareness of health and hygiene has led to increase in the consumption of medical textiles such as facial tissues, sanitary napkins, diapers etc. Expenditure on defense and security and upgrading defense security measures there is a high  demand of bullet proof jackets and gloves, shoes, high altitude clothing etc. Technical textile is innovative textiles and has led to the creation of “Smart Fabrics”. These fabrics can further lead to the production of new products with interesting physical properties.

India has all the ingredients to emerge as a prominent global player in this sector.

Few examples of smart technical textiles are as follows:

1.      Self cleaning textile

2.      E-textiles

3.      Smart shirt

4.      Energy saver combat textile

 

 Self cleaning textiles

 

 E – Textiles

Smart Shirt

Energy Saver Combat Textiles

Comfortable life style fashion of India

Indian clothing and fashion style is very elegant. It is famous for its exquisite styles. Indian clothing has also become popular for its elegant cuts and comfort. Various Indian designer have now launched ranges of westernized Indian clothing lines to suit the western palette. This has led to Indian fashion and textile industry popular throughout the world.

India focuses of comfortable every day wear like salwaar kameez, kurtis and light weight sarees. Today’s fast growing fashion technology very much emphasizes on comfortable lifestyle and ease loving fashion trend. Many brands like Manyawar, Biba, W Fab India etc are manufacturing easy to carry dress for day to day lifestyle. Increasing acceptance of ethnic wear has opened new doors for different brands. In recent years, ethnic wear is not only occasional wear but has become part of everyday wear. Another trend in the fashion industry is casual, daily wear. A trend has affected the global fashion market, the casual look segment of the fashion industry has growth to include a lot more than just a comfort wear. It also makes a statement on personal style sense of the wearer. Comfortable and easy to wear and flexible clothing is something everyone is investing in. Comfortable fashion helps the body to breathe and allows the person to relax.

India has emerged as a biggest textile and fashion industry and has come at par with international standards. It has become the most happening and revenue generating industry of India. The people like to dress in style which is accepted globally. Many national and international brands have established themselves in Indian garment industry. The Indian consumer has become brand conscious which is a sign of globalization of Indian apparel industry. Future of textile industry looks promising. It has strong domestic consumption as well as export demands. Technical textiles are rapidly making their presence in various sectors of fashion and textile industry. Government bodies are also providing assistance to this sector. Indian fashion trends are booming day by day with the existence of cultural industry mart fabrics and comfortable cloth styles are high in demand. Globalization has transformed Indian life style. Consumerism has now become an Indian value and the new Indian middle class is making its voice heard everywhere. India still has a long way to go in carving a niche for itself in the word’s fashion scene. Talent, Research and innovation are in a continuous process.

Internet Source 1. http://www.textilemates.com 2. https://www.fiber2fashion.com 3. www.textilesvalueshain.com 4. textile associationindia.org 5. techtrends.com 6. nytimes.com 7. fit.com 8. indiantextilemagazine.in 9. AG.Schneiderman, D;Textile technology and design Google Book 10. Indian Textiles Book by John Gillow. 11. A study of India’s Textile exports and environmental regulation by K.S. Kavi Kumar 12. Handbook of Technical Textile by A. Richard Horrock, Subhash C. Anand. 13. High performance technical textiles by Rosha Jessica Hemmings : cultural threads : Transnational textiles today.